Actually, I should have worded that the other way around. Are Jay Leno and David Letterman ready to go head-to-head against Jimmy Kimmel?
Kimmel's late night talk show, which appeared for the first time back in 2003, has been airing after "Nightline" locally around 11:30 p.m. on WISN-TV Ch. 12.
Starting early next year, "Jimmy Kimmel Live" will air at the same time as "The Tonight Show" and "Late Night With David Letterman."
Well, that will hold true for most of the nation. Here in Milwaukee, Ch. 12 has an hour-long newscast at 10 p.m. It will be interesting to see if ABC, through their affiliate negotiations, will seek a 10:35 p.m. start for Kimmel.
As the Kimmel announcement only came this week, there's some time before January for the management teams to figure out the schedule.
"The most exciting thing is having a bigger audience," Kimmel said in a statement. "You work all day on the show and you want as many people to see you as possible."
The move is sure to shake up the ratings battle for late night, a place where Leno and Letterman have seen recent drops in numbers. Kimmel, in his current later time slot, has actually seen audience growth on a national level. And, from a revenue standpoint, his show does better among a younger demographic.
"Nightline" will move to a later time slot. The news program was originally created during the Iran hostage crisis, and has been a part of ABC News' stable of programs since then. Lately, it has morphed into a nightly magazine-type show covering multiple topics and stories.
"Nightline" also gets a weekly prime-time hour next year in the time shift.
LAST ONE OUT, TURN OFF THE LIGHTS: NBC announced this week that this next season of "The Office" will be the last. OnMilwaukee.com writer Colleen Jurkiewicz shared her love for the documentary-style sitcom here. I didn't actually cry when Pam and Jim got married, but my eyes did get a little misty. If Steve Carell returns for the finale, that would be epic.
MORE FOOTBALL: The folks at the newly created CBS Sports Network will start NFL programming with "NFL MONDAY QB" Sept. 10. Lead analyst and Super Bowl MVP Phil Simms, NFL MVP Rich Gannon and All Pro quarterback Steve Beuerlein will provide the foundation for the show, set to air at 4 p.m. central before the Monday night double-header of games on ESPN. The show will hit its normal time slot the following week at 5:30 p.m. locally.
SEE THEM LIVE: The Season 9 finalists of "So You Think You Can Dance" will perform in Milwaukee Nov. 2 at the Milwaukee Theatre. Tickets to see George, Audrey, Lindsay, Chehon, Cole, Tiffany, Cyrus, Will, Eliana and Whitney are available starting today.
BIG BITE FOR CHECK-INS: In another way to measure social engagement with TV offerings, the people at GetGlue rank which shows are getting the most digital check-ins. Shows with strong followings usually top the list, but last week's crown went to Shark Week on the Discovery Channel.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.