By Tim Cuprisin Media Columnist Published Jul 29, 2011 at 11:00 AM

For a station that brands itself with its weather coverage, our steamy July helped make it a good month for Channel 4, which ended up on top of the 10 p.m. ratings heap for the four-week "Sweeps" period that ended Wednesday night.

It's also an affirmation for the word this week that 10 p.m. anchors Mike Jacobs and Carole Meekins have extended their contracts with the NBC affiliate for "several" years.

At 10 p.m., Channel 4 averaged more than 82,000 southeast Wisconsin households, a 16 percent share of TVs on at the time, according to Nielsen Media Research numbers. Channel 12 came in second with nearly 67,000 households, a 13 percent share.

Channel 6 had almost 56,000 households, a 11 percent share, and Channel 58 had nearly 39,000 area households, a 7 percent share.

At 5 p.m., when all four station have newscasts, Channel 12 edged out Channel 4, followed by Channels 6 and 58.

Channel 12 won at 6, followed by 4 and 6 newscasts. Channel 58 airs "Jeopardy!" at 6, and was in third place in the half-hour.

These four-week "Sweeps" periods are used to help determine advertising rates, and once the final numbers are out, will provide a detailed picture of who's watching what. The main Sweeps periods are February, May and November.

On TV: BBC America is developing its first scripted show, a 10-episode series on an Irish cop in 19th century New York City. "Copper" comes from Barry Levinson and should start airing next summer.

  • Michael Ausiello reports at that Patricia Clarkson will play "Tammy 1," Ron Swanson's first wife, on NBC's "Parks and Recreation."
  • CBS has released a photo of Ashton Kutcher joining Jon Cryer and Angus T. Jones in the old Charlie Sheen spot in the opening credits for "Two and a Half Men."
  • A new Pew Research Center study shows that 71 percent of people who are on the Internet use video sites like YouTube or Vimeo.
  • Despite reports that BET has canceled "The Mo’Nique Show," the cable channels says the show is only on "hiatus."

I think it's over: Old Spice has done a good job with its viral videos, but its battle between Fabio and Isaiah Mustafa to be the product's spokesman is too silly to be really funny.

The best message of this latest video is that "this must end," which happens to be its title:


Tim Cuprisin Media Columnist

Tim Cuprisin is the media columnist for He's been a journalist for 30 years, starting in 1979 as a police reporter at the old City News Bureau of Chicago, a legendary wire service that's the reputed source of the journalistic maxim "if your mother says she loves you, check it out." He spent a couple years in the mean streets of his native Chicago, and then moved on to the Green Bay Press-Gazette and USA Today, before coming to the Milwaukee Journal in 1986.

A general assignment reporter, Cuprisin traveled Eastern Europe on several projects, starting with a look at Poland after five years of martial law, and a tour of six countries in the region after the Berlin Wall opened and Communism fell. He spent six weeks traversing the lands of the former Yugoslavia in 1994, linking Milwaukee Serbs, Croats and Bosnians with their war-torn homeland.

In the fall of 1994, a lifetime of serious television viewing earned him a daily column in the Milwaukee Journal (and, later the Journal Sentinel) focusing on TV and radio. For 15 years, he has chronicled the changes rocking broadcasting, both nationally and in Milwaukee, an effort he continues at

When he's not watching TV, Cuprisin enjoys tending to his vegetable garden in the backyard of his home in Whitefish Bay, cooking and traveling.