The sign at Junior's Custard, located at 6005 W. Appleton Ave., turned dark the weekend of the New Year's holiday. And, much to the chagrin of area residents, the popular custard stand has remained dark for nearly a week.
Today, moving vans were spotted loading up equipment from the stand. And a call to the restaurant received little more than incessant ringing. Even the stand's web site, gotcustard.com has been vacated. Although the owners were unavailable for comment at the time this article was written, evidence points to the fact that the custard stand is no longer.
The Appleton Avenue location has been the site of a custard stand since 1950, when Elsa Kopp opened one of the first Kopp's Custard venues. Kopp's remained for decades, closing in the early 1990s. Since that time, it transitioned first to Robert's Custard in 1991 and then to Junior's in 2011.
Will the location carry on the 50+ year custard stand tradition? Watch OnMilwaukee for additional details as they develop.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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