By Jeff Sherman Staff Writer Published May 09, 2012 at 3:02 PM

Justin Moore's in town Friday night, and he'll bring his hits "Small Town USA," "If Heaven Wasn't So Far Away" and "Backwoods" to the Bradley Center after the Milwaukee Mustangs game. Moore's latest single is "'Till My Last Day."

Booking an up and coming country act like Moore and tying it to a game ticket is a good strategy that the Milwaukee Admirals have leveraged and succeeded with in past years. The Mustangs hope not only to gain new fans but start a creative music tradition similar to the Admirals.  The team has partnered with WMIL, FM 106, for the show.  

The Mustangs (3-4) battle the Cleveland Gladiators at 7 p.m.  Moore takes the stage following the game. Tickets start at just $10.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.