By Richie Burke Contributor Published Sep 25, 2020 at 4:26 PM

When you’re in business, it’s easy to get caught up in the numbers. We live in an age where everything can be tracked, analyzed and broken down, and communication – especially in the age of COVID – is now more digital than ever. Handshakes and friendly in-person meetings have fallen by the wayside, only to be replaced with email subject lines and Zoom calls.

Often, it’s easy to forget that there’s a person on the other side. But as all successful folks in business have learned one way or another, it’s that person on the other side that really matters. At the end of the day, business isn’t really about the numbers at all – it’s about people, and our relationships with them.


On today’s episode, host Richie Burke sits down with Brian McManus (Senior VP of Lending, First Federal Bank of Wisconsin), Jerry Couri (President, Couri Insurance Agency) and Adam Witkov (Partner, Michael Best & Friedrich LLP) to discuss the many ways in which their interpersonal relationships have shaped their business interactions over the years.

What they’ve learned is that, for small businesses especially, these relationships and support systems can be key when facing the many challenges that arise on a daily basis. Sometimes, relationships with other business owners and community members can be the difference between a big headache and a little hiccup. 

So, how do you build those relationships? In short, it’s about being the sort of person you’d like to do business with. That means being reliable, trustworthy and in-touch as much as possible. Be willing to lend a hand, and that help you gave will come back around tenfold. 

Tune into this episode to gain more insight on building relationships in the business world and hear inspiring stories about the many ways connections have opened unexpected doors.

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