By Jeff Sherman Staff Writer Published Apr 27, 2002 at 5:06 AM

Koppa's Fulbeli Deli East siders know a secret spot where the food is great, the atmosphere is old-school, and the price is right. Koppa's, 1940 N. Farwell Ave., looks like your typical neighborhood grocer, but never judge a deli by its cover. The Fulbeli Deli, in the back of the store, is the real deal, serving delicious sandwiches that feed the mouth and the soul.

The deli has your typical staples, of course: meats, cheeses, condiments and the like. Two old-time plaid "grandma" chairs are conveniently placed by the counter. They're there for you to take a load off while your sandwich is being created.

The ambience may be plain, but the menu is flat-out amazing. A solar system of offerings is presented -- cold double deckers, submarines, vegetarian creations, home-style favorites, grilled specialties and soup all tempt the taste buds. Most sandwiches are named for a planet or some outer space thing.

Take, for example, "The Mercury." With its garlic summer sausage, pepper-jack cheese, red onions, hot pepperoncini rings, lettuce, Miracle Whip and secret spice on a potato roll, this little number makes the tummy smile. {INSERT_RELATED}

You really need to experience Fulbeli in person to appreciate it, but here are a few other items from their menu:


  • Saturn
    Shaved turkey breast, sharp cheddar cheese, cucumbers, tomatoes, red onions, alfalfa sprouts and secret spice on a pita.


  • Oogle-Nogle
    Shaved roast beef, swiss cheese, cucumbers, red onions, lettuce, mayonnaise and secret spice on whole wheat bread.


  • Sunra
    Sharp cheddar cheese, green peppers, tomatoes, red onions, cucumbers, alfalfa sprouts, Polish-style mustard and secret spice on a French bread.


Koppa's Fulbeli Deli claims it "feeds the planet." Who cares if they feed the entire solar system, just so they continue to serve sandwiches to the citizens of Milwaukee.

For work-week hot lunch specials or to order ahead, call (414) 273-1273.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.