La Masa, the new empanada restaurant at 1300 E. Brady St. in the former home of World of Beer, will debut on Saturday, just in time for the Brady Street Festival.
And fest-goers will be able to get a first-hand taste of some of the restaurant's liquid refreshments. According to co-owner Brad Todd, the restaurant will have a booth outdoors during the festival from which it will serve a couple of the restaurant’s draft cocktails, including sangria.
Todd, who owns the restaurant with his sister Megan Todd, and Scott and Becky Berger of Yo Mama, says La Masa will serve a variety of large empanadas ($3-4 each) along with sandwiches, salads, beer, wine and cocktails.
And stay tuned. We’ll have an in-depth first look at the space and the menu at La Masa coming up next week.
La Masa’s kitchen will be open Sunday through Wednesday from 11 a.m. to 11 p.m. Thursday through Saturday from 11 a.m. to 1 a.m. Takeout will also be available.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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