By Tim Cuprisin Media Columnist Published Nov 04, 2010 at 11:00 AM
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The Hollywood Reporter has sponsored a survey that studies "regular late-night TV viewers" between 18 and 65 to come up with a look at who's watching what and why.

The numbers are interesting, if not terribly surprising, starting with the core audience of each of the hosts.  

Conan O'Brien's is the youngest, with 56 percent falling in the 18 to 34 demographic. Jay Leno's is the oldest crowd, with half of his core audience 45 and older. David Letterman has 47 percent of his audience in the 25 to 54 age group, and Jon Stewart has almost half in the 35 to 54 demographic.

Stewart's audience is the most optimistic, with 60 percent thinking the country is on the right track. Leno's is the most pessimistic, with 32 percent thinking the country is on the right track.

Democrats make up the largest share of Stewart and Letterman viewers (59 percent for Stewart and 41 percent for Letterman. Republicans make up the largest chunk (39 percent) of Leno's crowd and independents made up 34 percent of O'Brien's audience.

As for the Tea Party movement, 37 percent of Leno viewers say they support it, 27 percent of Letterman watchers, 24 percent of Conan O'Brien's audience, and just 9 percent of Stewart's.

You can find the rest of the survey results here.

The sample of 700 viewers was surveyed by Penn Schoen Berland, a global research company between Oct. 15 and 17.

On TV: Nielsen Media Research numbers show Fox News Channel averaged nearly 7 million viewers between 7 and 10 election night, CNN had 2.4 million, and MSNBC had just under 2 million. Broadcast network figures were delayed until sometime Thursday.

  • PBS "NewsHour" senior correspondent Ray Suarez is the guest for "On the Issues with Mike Gousha" at 2 p.m. Saturday at the Marquette University Law School's Eckstein Hall, 1215 W. Michigan St. Admission is free, but seating is limited. You can register on-line.
  • TV cook Nigella Lawson is in Thiensville next Thursday, Nov. 11, in a luncheon featuring a discussion of her newest cookbook at Shully’s Cuisine & Events, 146 N. Green Bay Rd. in Thiensville. Tickets are $60, and you can order them on-line or by calling Mequon's Next Chapter Bookshop, 262-241-6220.
  • Fox says its "Chicago Code," a cop show originally titled "Ride-Along," will join the schedule in the 8 p.m. Monday slot on Feb. 7.
  • ABC has released the list of "stars" of the upcoming "Skating with the Stars," which starts Nov. 22: soap actress Rebecca Budig, "reality" veteran Bethenny Frankel, Olympic skier Jonny Moseley, musician Vince Neil, Disney Channel star Brandon Mychal Smith, and actress Sean Young.
  • It's not officially canceled, but the CW says isn't ordering any more episodes of its "Life Unexpected." That means it's likely dead after the 13-episode second season concludes in January.
  • Monday's fourth and final game of the World Series pulled in fewer than 12 million viewers, according to Nielsen numbers, with the Giants-Rangers series one of the two lowest-rated World Series ever.
  • And before I forget, Sunday night's debut of "Walking Dead" was AMC's biggest premiere ever, with more than 5 million people tuning in on Halloween night. Deadline Hollywood reports that the late-night repeats of the spooky story brought a cumulative audience of more than 8 million.

I think I want to go to the Art Museum now: Victoria's Secret has started airing the commercial shot by director Michael "Transformers" Bay at the Milwaukee Art Museum this summer, using Santiago Calatrava's design in a creative way:


Tim Cuprisin Media Columnist

Tim Cuprisin is the media columnist for He's been a journalist for 30 years, starting in 1979 as a police reporter at the old City News Bureau of Chicago, a legendary wire service that's the reputed source of the journalistic maxim "if your mother says she loves you, check it out." He spent a couple years in the mean streets of his native Chicago, and then moved on to the Green Bay Press-Gazette and USA Today, before coming to the Milwaukee Journal in 1986.

A general assignment reporter, Cuprisin traveled Eastern Europe on several projects, starting with a look at Poland after five years of martial law, and a tour of six countries in the region after the Berlin Wall opened and Communism fell. He spent six weeks traversing the lands of the former Yugoslavia in 1994, linking Milwaukee Serbs, Croats and Bosnians with their war-torn homeland.

In the fall of 1994, a lifetime of serious television viewing earned him a daily column in the Milwaukee Journal (and, later the Journal Sentinel) focusing on TV and radio. For 15 years, he has chronicled the changes rocking broadcasting, both nationally and in Milwaukee, an effort he continues at

When he's not watching TV, Cuprisin enjoys tending to his vegetable garden in the backyard of his home in Whitefish Bay, cooking and traveling.