It’s time for a return of LEGO Sports
Think about it. Camp Randall Stadium. Cameron Indoor Stadium. Allen Fieldhouse in Kansas. Ohio Stadium. Notre Dame Stadium. Bird’s Nest soccer arena in Beijing. Miller Park. All made out of LEGO bricks. What perfect Christmas, Hanukkah, birthday and other holiday gifts they'd make.
From 2000 to 2006, football, Gravity Games, basketball and hockey sets were made. And, while still available on any number of collector and ecommerce sites buying them this way is just not the same.
The company makes an architecture series that’s very cool. But, it doesn’t include a single sports venue.
I’m sure licensing issues arise and that’s probably a reason why the NHL and NBA sets don’t exist anymore. But, the privately held company based in Billund, Denmark surely pays to create Star Wars, Marvel and other brand-name products.
LEGO Sports arenas, though, would reach a whole new audience and tap into a passionate consumer base that’s (I think) ready to buy and build.
What do you say, LEGO?
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.