By Eric Paulsen Special to Published Jan 29, 2004 at 5:02 AM

Milwaukee's always been a manufacturing powerhouse. From its old nickname "Workshop To The World" to the fact that more of its population is employed in manufacturing today than almost any other American city its size, this town, its companies and its people provide a lot of goods to the world.

In 1920, for example, about 58% of the city's workforce was employed in manufacturing. Hard times ensued from the 1960s through the '80s as the decline of industry, diversification to a more service-based economy and competition from foreign labor gutted many of Milwaukee's major employers. Today, the number of Milwaukeeans employed in manufacturing is closer to 22 percent, and that's impressive for a major American city.

Milwaukee's most famous products, beer and motorcycles, are ones you probably know about already, so we'll skip those. However, this city and its environs make a lot of other things that are used everywhere, and not necessarily made in quantity anywhere else.

Carmex: The balm that heals chapping and cold sores all over the world is made and packed into those instantly recognizable yellow containers and tubes right here in town. Carmex was invented by Alfred Woelbing in 1937, after he lost his job at a department store, a victim of the Depression. He manufactured Carmex out of his house until its success necessitated moving to a Wauwatosa manufacturing facility 20 years later. Today, Carmex is made in Franklin. It is sold in all 50 states, plus Canada, Australia, and increasingly in Europe (where Everything But the Girl singer Tracey Thorn, who once called Carmex one of her hip accessories, stocks up -ed.). Woelbing's grandsons now run the company. Alfred passed away in 2001, shortly after celebrating his 100th birthday. Find out more at

Engines, Motors, and Components: Harleys aside, Milwaukee's always been about making things that help people get places. The outboard engine was invented by Ole Evinrude and today companies like Evinrude, Briggs & Stratton, Tower Automotive, the Falk Corporation, Generac, Simplicity, Eaton, Leeson, Textron, the Gehl Company, ABB Automation and Twin Disc still produce outboard motors, lawnmower engines, paving equipment, structural frames, machines for farms, hydraulics, generators, gear motors, drives, transmissions and other power equipment.

Measurement Products and Control Systems: If it gets regulated, monitored or weighed, chances are companies in Milwaukee make the devices that do it. Go find a thermostat in a Los Angeles office building, and chances are a Milwaukee company's name is on it. Johnson Controls and Badger Meter are but two of the companies that make things that measure and control the world around us.

Billiard Cues: When you pick up a cue stick in a bar anywhere in the country, or see somebody's custom cue stick (meaning you shouldn't play him for money) there's a chance that stick was made in Milwaukee. McDermott Cue Manufacturing of Menomonee Falls (try saying THAT fast five times) is one the largest makers of custom, two-piece pool cues in the nation.

Power Transmission and Distribution Equipment: We all need electricity, and it moves via many Milwaukee products. Transformers, capacitors, voltage regulators and distribution systems for electric power are made in large part right here, by companies like Rexnord and Cooper Power Systems.

Excavation Machinery: There's nothing like huge holes in the ground, and Milwaukee makes a lot of things that dig them. Throughout our history, companies like Allis-Chalmers, Harnischfeger and Bucyrus-Erie have made the machines that played a huge role in the construction of the interstate highway system, Hoover Dam, the Golden Gate Bridge and countless skyscrapers all over the world. Although in a more limited capacity, some of these companies are still making the equipment and digs everything up so we can build on it.

Model Trains: Model railroad buffs, you're in the right town. Wm K. Walthers of Milwaukee is the nation's largest manufacturer of model trains and accessories.

Magazines and Publishing: Many magazines and newspapers around the country are made on paper and printing from Quad Graphics. Magazine publishers are all over the area, too. To continue the Model Trains category, one could point out that "Model Railroader" is published by Kalmbach in Waukesha. "Milwaukee Magazine" is obviously published here (by Quad), but so is "Astronomy," "Birder's World," "Reminisce," "Quick Cooking" and "Farm & Ranch Living," among others.

Paperboard and Cardboard: With all that forest nearby and an international port from which to ship goods, Milwaukee is a logical place for a company to make paper and cardboard and deliver it to a world market. Companies like Wisconsin Paperboard, right behind North Ave. along the Milwaukee River still make things we can write on and pack stuff in.

Locks: Although much of its manufacturing volume has been moved to Mexico, as so many manufacturing jobs have in the past few decades, Master Lock still makes some of its locks in town, on the north side. Strattec Security up on Good Hope Road makes locks, keys and other security devices for trucking, recreational vehicles, and others and still performs almost all their work in Milwaukee.

Meat: The smells of the city do not consist of that effervescent slaughterhouse scent as much as in the past, but Emmpak Foods, Patrick Cudahy (after which the City of Cudahy is named), Usinger's, Klement's, Johnsonville and divisions of Oscar Mayer still make and process sundry meat products in town. Whether it's the salami that gets shipped to the general market or the head cheese that goes to specialty delis, the efficient use of animals and their various parts has never been overlooked in Milwaukee.

Candy and Chocolates: Once you've filled up on protein and iron, wouldn't a lil' somethin' sweet be nice? Companies like Ambrosia Chocolate and Quality Candy make chocolates and confections that are sold in one form or another to markets worldwide.

Honey: Hey, did you know that honey is the only food in the world that doesn't spoil? Kallas Honey, packaged in those little honey bears, is sold throughout the state and in many neighboring states. Kallas gets its honey from bee farms around the state, and occasionally other parts of the country. The honey is packaged and distributed from Kallas' new facility at 55th & Douglas, two blocks south of Mill Road, in Milwaukee. Tours are available to the general public if you call Perry at (414) 462-3530.

Soda: Why not wash all that down with something other than water or beer? Black Bear Soda, which also recently undertook the packaging and distribution of Oak Creek's bottled water product Claire Baie, makes and sells 24 flavors of soda (such as blue raspberry, black cherry and good old fashioned root beer) to markets all over the Midwest, planning, eventually, to go national.

Flight Navigation Instruments: How do pilots figure out where they're going? Often, it's with Milwaukee-made navigation and flight instruments from companies like Astronautics Corp. of America on Teutonia Avenue.

Bicycles: Wisconsin, and the Milwaukee area, are terrific places to ride your bike. The Trek Cycles you see in bike races, distance rides, and on recreational trails all over are made in Waterloo, just north of the Lake Mills exit off I-94.

Headphones: The Koss Headphone Company sports those clever billboards along I-43 north of Capitol Drive, above their world headquarters building. Koss Headphones are used by broadcasters, performers and music-lovers worldwide.

Shoes: Allen-Edmonds Shoes, among the finest in America, are made both in Port Washington and Milwaukee. Their newest facility will be built in the Menomonee Valley on Canal Street during the next few years, furthering the company's commitment to the city.

Tools: Milwaukee Electric Tool Corporation makes drills, grinders, sanders, hammers, heat guns, impact wrenches, polishers, routers, screwdrivers, saws and more (insert Tim Allen grunting here). They're the only electric tool maker in the United States exclusively targeting the professional tool user. They have a cool URL, too: it's

Oh yes, and the Foam Cheeseheads that the TV cameras still seek out during Packers games are made here by FoamNation in St. Francis.

These are but a portion of the wide array of products that are still cranked out from Milwaukee and its suburbs, loaded onto trucks and railcars and shipped for national and international consumption. If you know about other products, feel free to post them in the comments section below.

The old print from decades back that declares "Milwaukee Feeds and Supplies The World" may be a little boastful, but we can be proud to live in a place that still provides so many goods to the world.

Eric Paulsen Special to
Eric Paulsen is a Milwaukee native but also grew up in Chicago, Detroit and Dallas, which means he’s never lived in a decent climate. Paulsen works as the Communications Officer for the Greater Milwaukee Committee, serves as a writer and contributor for commercials and a national TV show and pops up on 103.7 Kiss FM on weekends, doing his share of overplaying Top 40 hits. Previously, he was a business partner and director in a start-up online research company that began in 1998 and reached the Inc. 500 list by 2005. He was an early contributing writer for, dating back to 1999. He got his MBA from UW-Milwaukee in 2007 and also holds a BS in Consumer Science (a degree he can’t explain, either) from UW-Madison and thus cheers on the Badgers with reckless abandon. Eric is a graduate of the Future Milwaukee Leadership Program and participates in many community-minded events and initiatives, invited or not. When he’s not working, Paulsen enjoys running, road trips and practicing for a future career as a beer connoisseur.