By Jeff Sherman Staff Writer Published Jul 11, 2014 at 9:48 AM

Milwaukee fashion pioneer Ma Jolie/ Footgear, quietly closed its doors at 2583 N. Downer Ave. at the end of June.  The retailer that sold both men's and women's fashions, jeans, jewelry, footwear and more had been at its East Side Milwaukee for 39 years.  It has a second location that remains open at Bayshore Town Center.

A sign on the space reads:  

"Ma Jolie - Footgear will be closing this Downer Avenue location on June 30, 2014.  We wish to thank everyone who has supported our store over the past 39 years!  We will continue our business at the Bayshore Town Center location.  We look forward to seeing you there soon!"

Manager Andrea Peiffer also confirmed the closing via email, reminding Milwaukee that it's still open at Bayshore

The closing is a bit of blow to one of Milwaukee's best streets.  While growth continues on Downer Avenue with Pizza Man, a recently renovated and expanded Starbucks, the seemingly always busy Boswell Books, the new Deja Vu on Downer, a new Bel Air Cantina replacing Via and more, losing a local retailer and signature business is a loss.

Across the street Nail Bar Milwaukee will open soon, and just north the Downer Theatre and other area businesses like Cafe Hollander continue to thrive.  

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.