While most of us were cozied up safely indoors during the blizzard that dumped heaps of snow on us in early February Milwaukee indie rockers Maritime were out filming a music video which premiered today on music mag Spin's Web site.
You have to appreciate the chutzpa the guys showed as they took turns filming near their Bay View homes overnight for the clip, absolutely caked in snow, for "Paraphernalia," off their excellent new record "Human Hearts."
I talked with drummer Dan Didier and bass player Justin Klug about the chilly shoot last week.
"It was my idea to try and do a video for every song. For this band it has always been one album, one video. I just decided let's do it and sent an e-mail out to everyone I thought might be interested in it," Didier said.
Didier's boss Barry Poltermann at About Face Media, came in morning before blizzard and pitched idea of shooting a video that night.
"I was amazed that it came together," said Klug, who shot his video part at midnight and looks less than thrilled in the video.
Didier, who shot his part in front of the South Shore Park pavilion, said the weather conditions were intense along the lakefront.
"The wind off the lake felt like 50 miles-per-hour," Didier, said.
While painful to shoot the result is pretty awesome, and a nice little time capsule from one of Milwaukee's best.