By Molly Snyder Senior Writer Published Dec 02, 2019 at 12:02 PM

For the 16th year on a row, Miller Brewing Company transforms the valley into a festive sea of lights with "Lite Up The Valley." The free holiday event begins Friday, Dec. 6 and runs through Saturday, Dec. 21.

The Holiday Lites experience features a mini-tour consisting of a video, a stroll into the famous Miller Caves, a giant tree constructed of 150 beer kegs and the Holiday Lites show. Part of the event takes place outdoors, so be sure to dress for the weather.

Holiday Lites tours run every 20 minutes from 4:40 to 9 p.m. Children of all ages are welcome, however strollers are not permitted.

After the tour, guests who are 21 and older are invited inside the Miller Inn for a beer sampling of Frederick Miller’s Chocolate Lager and the chance to win prizes from the Brewery Shop. 

And if the spirit moves you, bring along a new, unwrapped toy for Toys for Tots or a non-perishable food item for Hunger Task Force. For more information or to make special arrangements, call (414) 931-BEER or click here.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.