Is there any fragrance more beloved to Milwaukeeans than the smell of their favorite corner tavern? Well, Miller High Life is celebrating the season by bottling that nostalgic scent in a fragrance that can be worn every day of the year.
Miller High Life Dive Bar-Fume captures the raw, unfiltered essence of Milwaukee’s most beloved watering holes in a premium fragrance that celebrates the Champagne of Beers.
This isn’t just any fancy cologne—it's a nostalgic tribute to the bars where everyone knows your name.
The fragrance captures notes of:
- Cedarwood & Patchouli: Capturing memories of that weathered bar counter that's seen a thousand stories
- Tobacco & Leather: Worn barstools whispering decades of musky local lore
- Champaca Blossom: That crisp, refreshing aroma that emanates from a freshly opened bottle of the Champagne of Beers
- Sea Salt: Late-night fries that taste like pure comfort
It's more than a fragrance. It's a liquid postcard from every neighborhood bar that's ever felt like home.
Get yours
Fans 21+ can purchase High Life Dive Bar-Fume online for just $60 beginning Dec. 4. Limited quantities of the fragrance will drop on Dec. 4, Dec. 5 and Dec. 6 at 11 a.m. CST.
Get them while you can.
Fans looking for other ways to gift the High Life can check out millerhighlife.com for the perfect present for any beer lover, including a new merch in collaboration with Junk Food.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
