For the sixth consecutive year, Miller Lite is offering limited-edition seasonal swag at the same time that its new holiday packaging is hitting store shelves.

This year’s rotation includes sweaters, sweater vests, winter hats, headbands, beer koozies, mittens, scarves and socks. The limited-edition knitwear is available on Miller Lite’s new e-commerce store, shop.millerlite.com. Legal-age consumers can also enter for a chance to win knitwear by buying Miller Lite and texting the word ‘LITE’ with a copy of their receipt to 90464, or by visiting millerliteholiday.com.

“Drinkers look forward to our holiday knitwear every year, and we’re excited to bring it back in 2020 with a fresh design meant to lift their spirits,” says Kristina Hebenstreit, associate marketing manager for Miller Lite.

This year’s designs “celebrate the cheerful sentiment of the holiday season and moments of togetherness that come with it,” Hebenstreit says. The knitwear includes branded embroidered gift tags, clinking beer cans, socks and other apparel emblazoned with words like “love” and “joy.”

“This year we’re all looking to tap into the emotions of the holiday season that bring us closer together, and even an ugly sweater can help do that,” Hebenstreit says.