By Molly Snyder Senior Writer Published Nov 10, 2020 at 1:31 PM

For the sixth consecutive year, Miller Lite is offering limited-edition seasonal swag at the same time that its new holiday packaging is hitting store shelves.

This year’s rotation includes sweaters, sweater vests, winter hats, headbands, beer koozies, mittens, scarves and socks. The limited-edition knitwear is available on Miller Lite’s new e-commerce store, Legal-age consumers can also enter for a chance to win knitwear by buying Miller Lite and texting the word ‘LITE’ with a copy of their receipt to 90464, or by visiting

“Drinkers look forward to our holiday knitwear every year, and we’re excited to bring it back in 2020 with a fresh design meant to lift their spirits,” says Kristina Hebenstreit, associate marketing manager for Miller Lite.

This year’s designs “celebrate the cheerful sentiment of the holiday season and moments of togetherness that come with it,” Hebenstreit says. The knitwear includes branded embroidered gift tags, clinking beer cans, socks and other apparel emblazoned with words like “love” and “joy.”

“This year we’re all looking to tap into the emotions of the holiday season that bring us closer together, and even an ugly sweater can help do that,” Hebenstreit says.

ML Packaging

Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.