Miller Brewing Co. is offering free rides for New Year’s Eve revelers in Milwaukee – and beyond – for the 33rd year.
The program has included 28 communities across America.
On Dec. 31 this year in Milwaukee, Miller will offer free rides on Milwaukee County Transit System buses from 8 p.m. until 4 a.m.
Launched in Milwaukee in 1987, Miller Lite Free Rides is now offered in cities like Chicago, Dallas, Denver, Minneapolis/St. Paul, Phoenix and Brew City, too.
In its first 32 years, the Miller Lite Free Rides partnership with transit systems around the country has provided safe passage home to more than 6.7 million people. That includes more than half-a-million in the Milwaukee area alone.
“The Miller Lite Free Rides Program is a longstanding New Year’s Eve tradition in our community,” said Director of Marketing and Communications at Milwaukee County Transit System, Kristina Hoffman, in a statement.
“We hope to continue to spread the word so everyone knows that they can count on us for a safe ride home.”
For schedule and route information, visit rideMCTS.com.
“I’m incredibly proud to be part of an organization that is so committed to the communities it serves. At Molson Coors, we want the places where we work to be even better places to live and that includes ensuring safety in those communities,” said Community Affairs Director, Molson Coors, Tami Garrison.
“Our Free Rides program is just one of many ways Molson Coors helps others celebrate responsibly. People can ring in 2022 knowing they have a transportation alternative on New Year’s Eve.”
For more information, visit MillerLiteFreeRides.com.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.