With about a quarter of American adults now fully vaccinated and nearly 40 percent having gotten at least one dose, Miller Lite is launching a line of Vax Time Tees to encourage continued vaccination.
The one-armed tees go on sale for $10 at shop.millerlite.com today and all proceeds benefit the United States Bartenders Guild.
In addition to that, for every shirt sold, Miller Lite will match the donation up to $50,000.
Because some of us lift a pint left-handedly, the unisex shirts come in both right-handed and left-handed options.
Wear it to your vaccination and you won’t even have to roll up your sleeve.
But once you’re done, it’s Miller Time and you can roll out the barrel and celebrate.
“As we approach COVID-19 vaccination eligibility for the majority of Americans, heading to bars with friends is right around the corner,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands.
“We know this is an important and historic moment for so many and with the release of the Vax Time Tee, we’re one step closer to enjoying Miller Time in person.”
Throughout the pandemic, Miller has been supporting the United States Bartenders’ Guild and it has so far contributed more $1 million.
“We’re committed to getting back to Miller Time – being with your friends and drinking a Miller Lite – and so often, that takes place at the bar,” said Colucci.
“We know that moment is coming soon and we’re eager to celebrate. It’s almost Miller Time.”
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.