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Is there anything better than delving into a plate of indulgently crisp deep-fried cheese curds? We think not. And biting into their fresh squeaky cousins is a very close second.
That’s what makes the release of the brand new Milwaukee Cheese Curd Pass some of most exciting news to hit the Cream City since the release of the equally compelling Brew City Beer Pass.
Whether it’s that warm buttery crunch you’re after or the ever-so subtle squeak of the cheese between your teeth, the free pass – which was launched today by VISIT Milwaukee – will offer you the opportunity to try out both fresh and fried cheese curds form over 20 area venues at a very special discount.
You’re also invited to celebrate the release of the cheesy new initiative by attending a special launch party pop-up on Thursday, May 12 from 4 to 6 p.m. at the Harley Davidson Museum's Motor Bar and Restaurant, 401 W. Canal St.
Up for a cheesy challenge?
The Milwaukee Cheese Curd Pass is built for quick, easy use on mobile devices. But you don’t need to download a special app to use it. Just use your phone to sign up for the free pass on the VISIT Milwaukee website and the pass will be downloaded to your home screen. When you visit a participating business, check in on the pass and redeem the offer by showing the pass.
Download the pass before June 1 and you’ll be entered to win free cheese curds for an entire year.
Even better, If you check in at every single business included on the Milwaukee Cheese Curd Pass on or before Dec. 31, 2022, you’ll be eligible to win The Ultimate Cheese Giveaway.
Where can you use your pass
Here’s the list of businesses that are serving up the all the cheesey goodness.
- AJ Bombers
- Black Sheep MKE
- Bottle House 42
- Clock Shadow Creamery
- Dairyland Old-Fashioned Frozen Custard & Hamburgers
- Lakefront Brewery
- Motor Bar and Restaurant
- Oak Barrel Public House
- On Tap
- Pizza Man - Milwaukee
- SafeHouse Milwaukee
- The Bavarian Bierhaus
- The Village Cheese Shop
- Third Street Tavern
- Vagabond
- Water Street Brewery - Grafton
- Water Street Brewery - Lake Country
- Water Street Brewery - Oak Creek
- Who's On Third
And more to come
The Milwaukee Cheese Curd pass is part of an ongoing series of VISIT Milwaukee passes, which aim to increase tourism and promote spending at local partner businesses while giving the community something to celebrate.
"Whether it's squeaky-fresh or fried, the curd is the word in Milwaukee," said Peggy Williams-Smith, president and CEO of VISIT Milwaukee. "Always delectable and never bland, the Milwaukee cheese curd is a delicacy that's not only cherished by locals, but also revered by foodies around the world. We cannot think of a better way to promote the remarkable local businesses that sell this sacred food than with a pass that brings locals and travelers together."
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
