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Like avocado toast? Well, Rudolph Hass, who was born in Milwaukee and lived here until he was in his 20s, invented the Hass avocado.
Rudolph Gustav Hass was born in Milwaukee on June 5, 1892. He quit school at the age of 15, got married at age 27 in 1919 and in 1923 moved with his wife, Elizabeth, to California.
Hass found work as a salesman and a mail carrier and after saving for a few years he purchased a small avocado grove in La Habra Heights, California. At the time, the best avocados came from Fuerte trees, and so Hass cut down the other trees that produced weaker fruits. He then purchased avocado seeds from a nursery and grafted them to the Fuerte variety and after a couple of failed attempts, the Hass variety was born.
Today, the Hass avocado – which is a dark green avocado with bumpy skin – accounts for more than 80 percent all avocado crops in the United States and 95 percent of California’s crops.
Unfortunately, Haas – who was neither a botanist, farmer nor a shrewd businessman – didn’t see much of the profit from his successful strain of fruit. In 1935 he patented the Hass Avocado Tree but made less than $5,000 during the life of the 17-year patent because growers would buy one tree and then regraft it with another strain for very similar results.
Hass died at the age of 60 one month after the patent expired in 1952.
Avocados continue to be a coveted and controversial fruit – people seem to love 'em or hate 'em – and are often consumed in the form of guacamole and, more recently, on the trendy treat known as avocado toast.
"At Outpost – and I'm guessing here - they're pretty steady all year because our mix of customers see avocados as a 'healthy fat' and many vegetarians, vegans and raw foodies enjoy them frequently," says Malmorowski. "They are also popular with those following paleo-style diets. Heck, we're even running a recipe in our January magazine for Chococado Pudding made with avocados and chocolate."
(PHOTO: Michael Phillips, Outpost Natural Foods)
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.