By Jimmy Carlton Sportswriter Published Nov 13, 2017 at 12:04 PM

The Milwaukee Ice Fishing & Winter Sports Show returns for its fourth year at the Wisconsin State Fair Park next month, running Dec. 8-10. During the three-day winter extravaganza, attendees can shop rows of exhibits full of the latest products and services dedicated to the avid ice fishing and winter sports enthusiast from the nation’s leading fishing and outdoors vendors.

This year’s show will feature new merchandise at a variety of price points, from the most well-respected ice fishing and outdoors brands such as Rapala Ice Force, Striker Brands and Glacier Ice Houses. Highlights include augers, digital fish finders, fish houses, underwater cameras, rods and reels, apparel and accessories.

Attendees can also learn all about new ice fishing techniques from the professionals at any of the daily seminars.

And, for the first time in show history, Santa and Mrs. Claus will be in attendance on Saturday, Dec. 9 from noon until 3 p.m.

The 2017 Milwaukee Ice Fishing & Winter Sports Show is open on Friday, Dec. 8 from 12 to 8 p.m., on Saturday, Dec. 9 from 9 a.m. to 7 p.m. and on Sunday, Dec. 10 from 9 a.m. to 3 p.m. Tickets for this year’s show are $9 for adults, $4 for children between the ages of 6 and 12 and free for children ages five and under.

For more information about the Milwaukee Ice Fishing & Winter Sports Show, click here and follow the show on Facebook and Twitter for exclusive updates.

Born in Milwaukee but a product of Shorewood High School (go ‘Hounds!) and Northwestern University (go ‘Cats!), Jimmy never knew the schoolboy bliss of cheering for a winning football, basketball or baseball team. So he ditched being a fan in order to cover sports professionally - occasionally objectively, always passionately. He's lived in Chicago, New York and Dallas, but now resides again in his beloved Brew City and is an ardent attacker of the notorious Milwaukee Inferiority Complex.

After interning at print publications like Birds and Blooms (official motto: "America's #1 backyard birding and gardening magazine!"), Sports Illustrated (unofficial motto: "Subscribe and save up to 90% off the cover price!") and The Dallas Morning News (a newspaper!), Jimmy worked for web outlets like, where he was a Packers beat reporter, and FOX Sports Wisconsin, where he managed digital content. He's a proponent and frequent user of em dashes, parenthetical asides, descriptive appositives and, really, anything that makes his sentences longer and more needlessly complex.

Jimmy appreciates references to late '90s Brewers and Bucks players and is the curator of the unofficial John Jaha Hall of Fame. He also enjoys running, biking and soccer, but isn't too annoying about them. He writes about sports - both mainstream and unconventional - and non-sports, including history, music, food, art and even golf (just kidding!), and welcomes reader suggestions for off-the-beaten-path story ideas.