By Molly Snyder Senior Writer Published Jun 02, 2022 at 7:45 AM Photography: Royal Brevvaxling

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For the first time in two years, the incomparable Milwaukee Pride Parade will roll down the rainbow-filled streets of Walker’s Point.

This year’s parade will take place on Sunday, June 5. Step off is at 2 p.m. The theme of the parade is “Pride is …”

“People can finish that last word of our theme on their own – whatever ‘pride’ means to them,” says Wyatt Tinder, Milwaukee Pride Parade board member.

The parade moves north on South 2nd Street for about a mile, starting at Greenfield Avenue and ending at Oregon Avenue.


OnMilwaukee will return for its third year in the parade with the OnMilwaukee Love Bus, a vintage VW Bus decked out in rainbow glory. Members of the OnMilwaukee staff will hand out bumper stickers and Van Holten’s pickles in a pouch. (Ahem.)

"We are happy to donate 20 cases of Hot Mamas and Big Papas for the parade," says Van Holten’s president, Steve Byrnes.

love busX

This year the parade will feature an honorary Grand Marshall, Brian “Kitty” Williams, who was a longtime board member who passed away in 2021.

Units can still sign up to be a part of the Milwaukee Pride Parade. The cost is $65 for for-profit businesses and $10 for non-profit groups. Go here for more info.

The Milwaukee Pride Parade is a separate entity from PrideFest Milwaukee, which takes place Thursday, June 2 through Saturday, June 4. 

The Milwaukee Pride Parade is a PG-rated, free, family-friendly event. The message is of celebration, inclusiveness and love.

"After two years of being unable to host the parade, we are so excited to finally be able to come together again as a community for a mile of exciting, fun-filled pride," says Tinder. "Our hope is that every attendee, no matter their gender or sexuality, leaves the celebration with a feeling of love, hope and acceptance."

love bus
PHOTO: Félix Rodríguez Gutiérrez

For more information about the Milwaukee Pride Parade click here.

Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.