By Jeff Sherman OnMilwaukee.com Staff Writer Published Oct 02, 2012 at 4:54 PM

This is damn good.

And, we're proud here at OnMilwaukee.com to be sponsor of DearMKE.

Cheers to Jack Turner and his team, and to the presenting sponsor of this initiative Visit Milwaukee.

The song, by the way, is "Love You ‘Til I Die," recorded in the early ‘70s by Milwaukee musician Bennie Cole.

This Dear MKE kickoff film debuts alongside the first two short documentaries in the series. Local artist, Reginald Baylor, is profiled in a piece that showcases Milwaukee’s creative side and the vibrancy of the Historic Third Ward neighborhood. The series then takes you on a journey alongside Kohl’s clothing designer, Nicole LaBrie, as she attempts to conquer the Riverwest 24. 

The remaining 10 documentaries will be released over the next several months, including four that will be chosen as a result of the Dear MKE story contest.

For now, enjoy this first short film, embrace it and share it.

Onward and On Milwaukee.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.