The We Just Want Good Times Purple Glitter Beer is coming back for Pride Month at Milwaukee Brewing Company.
Alluring? Or alarming?
The 5 percent ABV American pale wheat beer, brewed with coriander seed, sweet orange peel, wheat malt and oats, is anything but pale. In fact, it's the opposite of pale; colored with butterfly pea flower and bedazzled with edible glitter.
The brew – which may or may not be brewed by unicorns – was first released in 2018 as part of MKE Brewing's "Brewer’s Day Off" series.
And now it's here again.
"This is our third year doing it," says Milwaukee Brewing's Jim McCabe. "We've always done it around Pride Fest and the Third Ward, obviously, was the focus with the festival going on, and and it became a very popular thing between the Third Ward (where Milwaukee Ale House is located) and Walker's Point with the parade going right by our old brewery.
"It's just something that we have a lot of fun with."
There will be a parking lot pickup sale at the 9th Street brewery, 1128 N. 9th St., in the Brewery District, on Saturday, June 27 from noon until 6 p.m. Crowlers are $15 and Pride pint glasses are $5.
Pre-ordering is required, and there is a limit of two crowlers and two Pride pint glasses per order. You'll get a reserved pickup time when you purchase online.
To ensure a smooth pickup, please park and then get in line (socially distanced, course) at your reserved time.
Sorry, at this time there are no opportunities to watch the unicorns at work in the brewhouse.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in an episode of TV's "Party of Five," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.