By Jeff Sherman Staff Writer Published Aug 11, 2016 at 11:13 AM

OnMilwaukee is once again honored to support Potawatomi Hotel and Casino's Heart of Canal Street fundraising program. As a long-time partner and passionate community advocate, we're also thrilled to announced that this year we'll help support our long-time partner, the Milwaukee Public Museum (MPM). 

Last year, we worked with the children's museum in Milwaukee, Betty Brinn. 

The Heart of Canal Street program serves as the hotel and casino’s signature community program, which has helped enhance and improve the lives of children and their families in southeastern Wisconsin for more than 20 years. Since 1994, the program has provided nearly $16 million to over 550 area charities.

We've partnered with the Milwaukee Public Museum for years on Food & Froth, Moveable Feast and on countless stories and promotions. 

But this new partnership with Heart of Canal Street will directly benefit more than 6,000 low-income students who will receive field trips to the museum via MPM's Fossil Fuel Fund. It's a great cause, and we're honored to be a part of it. 

The majority of funds for this program are raised through the Canal Street bingo game that also began today and will be played during every bingo session at the Casino through Dec. 15. Half of each $3 or $7 Canal Street Bingo game purchased goes to the Heart of Canal Street fund, which totaled more than $1 million last year! Share your heart by playing the Canal Street Bingo game now through Dec. 15. Visit to learn more.

During a presentation today in the Bingo Hall, the casino revealed this year’s 10 Heart of Canal Street signature charities. Signature charities are selected by the program’s media partners.

The 10 signature charities and their corresponding media partners include:

  • Boys & Girls Clubs of Greater Milwaukee, presented by Lamar Outdoor
  • Food Pantry of Waukesha County, presented by WITI FOX 6
  • Jewish Family Services, presented by Milwaukee Radio Alliance
  • Kathy’s House, presented by iHeart Media
  • Northcott Neighborhood House, presented by Milwaukee Radio Group
  • PEARLS for Teen Girls Inc., presented by Entercom Radio
  • SHARP Literacy, presented by Milwaukee Journal Sentinel
  • The Parenting Network, presented by Clear Channel Outdoor
  • Wisconsin Humane Society, presented by CBS 58/Weigel Broadcasting
  • And, of course, Milwaukee Public Museum, presented by OnMilwaukee

In addition to the signature charities, Potawatomi Hotel & Casino will announce its 2016 "Charity of Choice" at special event on Tuesday, Aug. 16. The Charity of Choice will receive the first $100,000 raised this year.

Twenty additional charities will also take part in the 2016 Heart of Canal Street season and will be randomly selected on Nov. 29. On Dec. 16 the Heart of Canal Street fundraising total will be announced.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.