By Bobby Tanzilo Senior Editor/Writer Published Jan 17, 2023 at 11:28 AM

Museum Days, a VISIT Milwaukee marketing campaign that aims to boost attendance at Milwaukee's many museums, is back for a second year.

Nearly 30 museums in and around the city will take part in the promotion, which runs Jan. 19-29.

Although the goal is to lure out-of-towners to Brew City and its museum gems, the promotion – during which time participating museums offer either free or discounted admissions ranging from $1 to 15 – is a boon to locals, too.

“Milwaukee’s art and cultural heritage, its ethnic diversity, and historic assets housed in our museums provide a rich sense of identity and pride that improves the quality of life for residents and overall experience for visitors,” said Peggy Williams-Smith, VISIT Milwaukee president and CEO, in Tuesday's announcement.

“We’re so proud to promote these institutions and we hope to introduce them to new visitors throughout the region.”

Last year's event was a big success, according to VISIT Milwaukee, which notes that, for example, The Jewish Museum Milwaukee reported a 70 percent increase in visits during Museum Week.

VISIT Milwaukee is promoting the event via paid search, digital advertising, social media campaigns and influencer marketing.

Participating museums this year include:

  •     America's Black Holocaust Museum
  •     Betty Brinn Children's Museum
  •     Bucyrus Museum
  •     Cedarburg Art Museum
  •     Charles Allis Art Museum
  •     Discovery World
  •     Grohmann Museum
  •     Haggerty Museum of Art
  •     Harley-Davidson Museum
  •     IPAMA Institute for the Preservation of African American Music and Arts
  •     Jewish Museum Milwaukee
  •     John Michael Kohler Arts Center
  •     Lynden Sculpture Garden
  •     Milwaukee Art Museum
  •     Milwaukee County Historical Society
  •     Milwaukee County Zoo
  •     Milwaukee Public Museum
  •     Milwaukee War Memorial Center
  •     Mitchell Park Domes Horticultural Conservatory
  •     National Bobblehead Hall of Fame and Museum
  •     The Pabst Mansion
  •     Photoverse Selfie Museum
  •     Racine Art Museum
  •     RAM's Wustum Museum of Fine Arts
  •     Saint Kate - The Arts Hotel
  •     Selfie Hop
  •     The Warehouse Art Museum
  •     Villa Terrace Art Museum

More on Museum Days here.

Bobby Tanzilo Senior Editor/Writer

Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.

He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.

With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.

He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.

In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.

He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.