By Bobby Tanzilo Senior Editor/Writer Published Jan 18, 2024 at 8:43 AM

Museum Days, a VISIT Milwaukee marketing campaign that aims to boost attendance at Milwaukee's many museums, is back for a third year.

More than 30 museums in and around the city will take part in the promotion, which runs Jan. 18-28.

Although the goal is to lure out-of-towners to Brew City and its museum gems, the promotion – during which time participating museums offer either free or discounted admissions ranging from free to $15 – is a boon to locals, too.

“Our museums create a rich sense of identity and pride for our community while enhancing the quality of life for residents and providing a wonderful experience for our visitors," said Peggy Williams-Smith, president and CEO of VISIT Milwaukee.

"We are always proud to invite visitors from around the world to explore these institutions and make them a regular part of their travels to Milwaukee.”

Last year's event was a big success, according to VISIT Milwaukee, which notes that, for example, The Bucyrus Museum reported a three-fold increase in visits versus the same 10-day period in 2022.

America's Black Holocaust Museum and Villa Terrace Decorative Arts Museum also reported big gains during Museum Days.

Participating museums this year include:

  1.     America's Black Holocaust Museum
  2.     Art Preserve of the John Michael Kohler Arts Center
  3.     Betty Brinn Children's Museum
  4.     Bucyrus Museum
  5.     Cedarburg Art Museum
  6.     Charles Allis Art Museum  
  7.     Discovery World
  8.     Grohmann Museum
  9.     Haggerty Museum of Art
  10.     Harley-Davidson Museum
  11.     IPAMA Institute for the Preservation of African American Music and Arts
  12.     Jewish Museum Milwaukee
  13.     John Michael Kohler Arts Center
  14.     Lynden Sculpture Garden
  15.     Milwaukee Art Museum
  16.     Milwaukee County Historical Society
  17.     Milwaukee Public Museum
  18.     Milwaukee War Memorial Center
  19.     Mitchell Gallery of Flight
  20.     Mitchell Park Domes Horticultural Conservatory
  21.     Museum of Wisconsin Art
  22.     National Bobblehead Hall of Fame and Museum
  23.     The Pabst Mansion
  24.     Racine Art Museum
  25.     RAM's Wustum Museum of Fine Arts
  26.     Saint Kate - The Arts Hotel
  27.     Selfie Hop
  28.     University of Wisconsin - Milwaukee Emile H. Mathis Art Gallery
  29.     Villa Terrace Decorative Art Museum
  30.     War Memorial Center
  31.     Wisconsin Black Historical Society and Museum
  32.     Wisconsin Museum of Quilts & Fiber Art

More on Museum Days here.

Bobby Tanzilo Senior Editor/Writer

Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.

He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.

With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.

He's produced three installments of the "OMCD" series of local music compilations for and in 2007 produced a CD of Italian music and poetry.

In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.

He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.