By Jeff Sherman Staff Writer Published Sep 23, 2008 at 7:44 PM

Alternate jerseys, retro looks and different color combinations are still hot in all sports, and tonight the Bucks unveiled a new, red alternate road uniform at the Bradley Center during the team's 2008-'09 season ticket holder tip-off party. 

The last time the Bucks featured an alternate road jersey was during the 1996-'97 season.

The new uniforms will be worn "as many as 15 times and utilize the same classic trim, waistband and short taping as the title team, but with a unique reversal of the original color scheme," according to a release from the team.  All of the colors have been revised with Bucks deep red serving as the body of the uniform, replacing the typical forest green.

The alternate road uniform, to be worn for the first time at the team’s home opener on Saturday, Nov. 1, is inspired by the Bucks 1971 NBA Championship season uniforms. 

The jersey, which is available now at, will appear in the NBA Live ‘09 video game slated to debut on Oct. 7.

The Bucks will wear the red jerseys for one home game beside the opener: a matchup Nov. 29 against Cleveland at the Bradley Center.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.