By OnMilwaukee Staff Writers   Published Oct 04, 2011 at 1:37 PM

For the fifth straight year, October is Dining Month on, presented by Concordia University. All month, we're stuffed with restaurant reviews, delectable features, chef profiles and unique articles on everything food, as well as the winners of our "Best of Dining 2011."

 Another El Rey will open on Oct. 15 at 5200 W. Oklahoma Ave. The newest addition to the local chain of Latin food stores is called El Rey Family Market and will stock Serbian and Polish items, as well.

"We are very excited to expand our family business," says Olivia Villarreal, El Rey co-founder and spokesperson. "This new location allows us to reach new people as well as people who have been our loyal shoppers for years."

El Rey Family Market will be the fourth El Rey in the city.