There’s a shift in where people are getting their information from. This is the sentiment for a number of census findings, research numbers and poll results that have come out in the past few weeks.
The truth is, shifts and fracturing of audience segments have always happened. We’ve witnessed the moves when people shifted from newsprint to radio, and then radio to television, then from all of the three to the internet.
What we see now is that people are snacking on information from various outlets rather than consuming from a single source.
In a recent report from MediaBistro.com we see a society that is consuming more news as the number of outlets grow.
"Forget news reading. Today, it’s all about ‘news snacking,’ meaning people are checking the news more often and typically on mobile devices," the findings of a 2013 survey show. "Seventy-five percent of readers with smartphones and 70 percent with tablets check the news more than once a day."
Social media sites have become the new aggregator of news content.
"The report also indicates that people are increasingly checking sites like Facebook and Twitter for news updates; 43 percent of readers now use Facebook to check news, an increase of seven percent from last year," the survey shows.
As more people have access to technology to sample more outlets, it means that media companies are vulnerable to the ebb and flow of consumption. This means we will see news outlets grow and shrink their ranks as the changes happen.
RADIO NEWS: As local stations cut back on news staffers, many ownership groups increased the amount of syndicated news it purchased to air. During the syndication boom that came with robot radio, CNN utilized its various reporting assets to launch its own radio unit.
On Tuesday, CNN announced that this would be the final week of the service. CBS, NBC, ABC and Fox currently have the largest syndicated radio services still available. It is interesting that the largest players in TV broadcasting are still the largest players in the radio news game.
If you follow the ownership changes and purchases, you probably heard of Dial Global Sports Network, and Westwood One, Mutual and a number of other radio service companies throughout the years. Today, traffic, weather, sports and various news broadcasts are available on both radio and satellite.
For the 17 employees of the CNN Radio unit, Friday will be their last day. Some of the staffers may find other roles inside CNN.
MINUTE BY MINUTE: The crew at "Fox and Friends" on the Fox News Network are looking forward to another installment of its summer concert series with the Doobie Brothers on Friday.
Best known for hits like "What A Fool Believes" and "Minute By Minute," the rock band will discuss their summer tour schedule and perform some of their greatest songs. The concert will start around 7 a.m.
PHISH FANS: In the days before Phish kicks off its tour, "PBS NewsHour" will feature a rare interview with lead singer and guitarist Trey Anastasio on Tuesday.
Anastasio will discuss the band’s history, the discipline and practice necessary to make their signature improvisations so cohesive, his relationship with the band’s large and loyal fan base and how his love of classical music allowed the band to "sneak harmonic elegance into rock 'n' roll."
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.