By Matt Mueller Culture Editor Published Oct 12, 2022 at 12:26 PM Photography: Nomad World Pub Facebook

The result of the Packers' London game on Sunday was no fun – but everyone waking up early to drink and cheer at the local tap, then having the rest of your day to relax? That was good stuff – and if you enjoyed that early morning sports entertainment, well, do I have the global soccer tournament for you!

Usually a summer spectacle, this year's World Cup will oddly kick it throughout November and December thanks to the fiery temperatures in the host country of Qatar. But the strange slot in the calendar and crack-of-dawn kickoffs aren't stopping Nomad World Pub's fun, which formally announced today that it's bringing back its wildly popular World Cup Fanzone watch parties for 2022. 

A Brady Street tradition ever since 1998, Nomad's Fanzone watch parties this year will feature a number of tempered outdoor spaces – including a giant heated tent nicknamed "The Igloo" – to battle the early start times and early winter elements when this year's World Cup officially kicks off on Nov. 20. The futbol festivities will also include contests throughout the tournament, giveaways, DJs, and food and beverage areas – headlined by "Matchday Brunch" offerings at both Nomad and its Downtown sister bar SportClub, with coffee, espresso and early morning options to keep the cheering high when the sun is still low. 

In addition to its regular daily futbol fun, the Nomad also aims to host jumbo-sized watch parties for particularly notable matchups – such as the U.S. bout against England scheduled for Friday, Nov. 25, aka Black Friday. For those major matchups, Nomad plans to take its festivities into the street outside the bar complete with outdoor bars, barbecues, DJ performances and – of course – a giant screen to show the game. According to Nomad, special event permits have been applied to make these larger-scale soccer gatherings a reality come World Cup time next month. 

“It’s been a real struggle to figure out how to approach this year’s tournament with the winter weather, but we know our loyal fans expect us to pull off something special,” Nomad owner Mike Eitel said, in a release.

“We decided to announce our plans due to the unprecedented interest and constant inquiries we are getting from customers, vendors, planners and some very anxious soccer fans,” added general manager Tim Sluga, in the release.

One note for this year's World Cup plans: Due to the timezone difference between Milwaukee and Qatar, as well as the law only allowing bars to serve alcohol after 6 a.m., matches that kickoff at 4 a.m. will not be shown or included in Nomad or SportClub's party plans. Not that most people would be waking up at that ungodly hour anyways, no matter how big of soccer hooligans they may be. 

For more updates on Nomad's Fanzone frivolity (and SportClub's soccer shanigans), stay tuned to the Brady Street bar's social media channels – and stay tuned to OnMilwaukee for more World Cup coverage come November!

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.