By Matt Mueller Culture Editor Published Mar 29, 2022 at 3:56 PM Photography: North 48 Facebook

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Get ready for something new moving into the former Penzeys Spices location in Whitefish Bay: North 48 bar and craft cocktail lounge. 

According to a Facebook post, the Whitefish Bay Village Plan Commission approved a permit for North 48 for the former spice shop found at 619 E. Silver Spring Drive – plans that were confirmed by owner Jordan Cole. 

Penzeys moved out of the location in September 2020 after the local spice maker declined to renew its lease. The spice company still has a dozen locations in Wisconsin, including in Brookfield, Greenfield, Wauwatosa and on Water Street in Milwaukee. 

As for the new tenant, the Whitefish Bay spot would mark the third location for North 48 – named after the 48th parallel near the Boundary Waters – after its original lounge in Cedarburg and second location in Oconomowoc. According to Cole, the new Whitefish Bay bar would follow in the style of its initial Cedarburg locale, serving up a similar up-north woodsy lodge vibe along with its menu of drinks including beer, wine and, most notably, freshly made craft cocktails – plus some twists for the new spot. Cole also expects, much like the other two North 48 locations, to serve pizza from Mequon Pizza Company to go with the drinks. 

The new North 48 bar and cocktail lounge in Whitefish Bay is currently aiming for a late summer opening. 

For more updates on the new spot – including a first look – stay tuned to OnMilwaukee. 

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.