As Bartolotta Restaurant Group turns its lakefront focus to the roundhouse at McKinley Marina, the Musa family, which runs Casablanca on Brady Street, has taken over the former Northpoint custard and burgers stand at the foot of Northpoint hill.
"The letter of intent was issued to the operator of Casablanca," Ian Everett, marketing and communications manager for Milwaukee County Parks told OnMilwaukee, adding that County Parks officials expect to share details soon about the proposed vendor for the Bradford Beach pavilion food stand, too.
"We were awarded the property and are taking over Northpoint," confirms Casablanca's Nas Musa. "We just made a change that needs approval."
"We are very excited to bring our talent to the beach," says Musa. "We are keeping it a burger and custard concept and adding more options to the menu also offering delivery service. We will change the name, as well. Plans (are) to open in early June.
"We have a unique logo and name," he adds.
The stand will be renamed Moosa's.
Casablanca, which dates to 1987, opened a second location in Brookfield last year.
There was a chance last year that Northpoint would not reopen but the County and Bartolotta's came to agreement and the stand did open for one final season.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.