By Jeff Sherman Staff Writer Published Dec 14, 2006 at 1:00 PM
One of my major pet peeves is that way too many people in this city refer to the Milwaukee Art Museum as "the Calatrava." It has to stop.

It's been five years since the Quadracci Pavilion, the first Santiago Calatrava-designed building in the United States, opened our beautiful Lakefront. It, of course, features a 90-ft. high glass-walled reception hall enclosed by the Burke Brise Soleil.

I love it as much as any Milwaukeean, but it's not called "the Calatrava." Just as the Sydney Opera House isn't "the Utzon."

No disrespect to Mr. C., but come now fine Milwaukeeans, it's our art museum, call it by its proper name -- the Milwaukee Art Museum! Let's resolve to do just this in 2007 and beyond.
Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.