By Jeff Sherman Staff Writer Published Oct 29, 2011 at 10:08 AM

New York Magazine has a great profile of Milwaukee in its October issue and online.  Visit Milwaukee, the greater Milwaukee convention and visitors bureau, recently hosted the publication's travel writer, Grace Bastidas.

The introduction to the story begins, "Wisconsin’s largest city is shrugging off its Rust Belt reputation by transforming old warehouses and historic buildings into boutique hotels, craft breweries, indie concert halls, and urban farms."

The six page piece features many Milwaukee favorites and a links page that, very nicely, has a link to

Read the full "Five Point Weekend Escape Plan" story here.  

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.