By Jeff Sherman Staff Writer Published Feb 10, 2011 at 1:19 PM

Construction is under way at 2624 N. Downer Ave., next to Café Hollander. Olive Fine Organic Living, a retail store that opened in 2008 (it closed its location at Mequon Pavilions in January) and currently operates online, will open there this spring.  

Olive is the brainchild of Grafton native Michael Katarincic. According to, "Olive strives to bring eco-friendly alternatives in apparel, personal care and home goods into the mainstream marketplace."

Katarincic said that Olive sells a variety of products and is "a source for people who want to live the organic lifestyle."  

Katarincic and his general manager, David Neubert, said they're excited to open on the East Side and see good synergies with other development and retailers on Downer Avenue. 

Rinka Chung Architecture designed the space inside the building that is owned and managed by Van Buren Management.  

Olive is expected to open in March. "Probably a little after March 1," said Katarincic.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.