By Press Release Submitted to Published Jan 18, 2022 at 6:46 PM, LLC announced today the purchase of four signature events from SWARMM Events. Effective immediately, OnMilwaukee will assume the rights to:

  • Donut & Coffee Fest
  • Milwaukee Taco Fest
  • Milwaukee Wing Fest
  • Milwaukee BBQ Fest

These cornerstone events mark a brand extension of OnMilwaukee and will operate under the newly-formed Yellow Bridge Events, LLC, an homage to the Hoan Bridge in the OnMilwaukee logo.

SWARMM Events, started by Michael Sampson, will continue to operate Milwaukee Oktoberfest, 12 Bars of Christmas, and Shamrock Shuffle, while OnMilwaukee will use these four events to grow its promotions, event marketing and consulting division.

“For almost 24 years, OnMilwaukee has been more than an award-winning publication,” said President and Founder Andy Tarnoff. “We’re a part of the fabric of our community, and connecting with our readers through in-person and virtual events allows us to grow our reach in new and exciting ways.”

"This is a huge opportunity for our clients and partners to grow in sponsorship and event opportunities with us. We couldn't be more excited about what is to come for 2022, and we’re grateful we get to build on Michael's success," said Carolynn Buser, OnMilwaukee’s Chief Operating Officer.

“I am excited to have grown these events to the point where a great company like OnMilwaukee can take them over and continue to grow them for the city of Milwaukee," said Sampson. The announcement coincides with his announcement of his candidacy for the Mayor of Milwaukee in early November.

For OnMilwaukee event sponsorship opportunities or to become a vendor, email 

SWARMM’s Shamrock Shuffle will take place Saturday, March 5, 2022.