By Lori Fredrich Senior Writer & Dining Editor Published Apr 28, 2017 at 5:10 PM

Orange and Blue Co. will launch its brick and mortar location at 1809 N. Hubbard St. during a grand opening on Saturday, June 17.

The 500-square foot shop, which specializes in a curated mix of vintage and modern home goods and accessories, is owned by local artist Whitney Schaefer, who launched the business as an online shop in 2016.

The shop is just one piece of the vision for Whitney and her husband Wolfgang, who also plan to launch Wolfie’s Breakfast Tavern, a restaurant focused on simple but high-quality diner-style fare, in the same building later this year. Read more about their plans here.

"I can’t wait to get people inside the shop and really bring some life to the space," says Schaefer. "We’ve really expanded our vintage collection, which includes a variety of home goods and some jewelry. And I’ve brought in quite a bit of new product from a variety of women makers."

Schaefer says she’s also excited to debut a new art installation created by local artist Rachel Clark, which will showcase wood reclaimed during the remodeling of the building.

In addition to shopping, the grand opening celebration will feature edibles from the Meat on the Street food truck along with multiple other local vendors including Flower and Bee (floral bouquets), Pilcrow Coffee (nitro cold brew) and Brenner Brewing Company.

Schaefer will also be showcasing goods from the shop at the upcoming One Trick Pony spring market, which will be held on Sunday, May 7 from 10 a.m. to 4 p.m. at the Lindsay Building, 126 S. 2nd St.

Once open, Orange and Blue Co. will be open Friday and Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 5 p.m.

Learn more about Orange and Blue Co. at or follow them on Facebook and Instagram. And stay tuned to OnMilwaukee for more details, including additional information on Wolfie’s Breakfast Tavern, in the weeks ahead.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.