Oscar Castaneda opened his eponymous Oscar's Pub and Grill at 1712 W. Pierce St., a block west of the far reaches of Walker's Point in the Clarke Square neighborhood, on March 15.
Pierce Street is one block north of National Avenue.
Castaneda told me that he's banking on his burgers. I'm headed down there soon to try one for myself.
"We serve awesome burgers on a fresh bun, with homemade french fries," he boasts.
I hear they have sweet potato fries, too. Can't wait to try those. I'll let you know the verdict soon.
Oscar's kitchen is open from 11 a.m. until 11 p.m.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.