Last year, the NFL and Nike teamed up to create Color Rush, a weekly marketing-campaign game where the two teams would wear amped-up versions of their usual uniforms. A few weren't bad, but for the most part, it was a needless exercise in branding and merch sales that occasionally made games unintelligible for colorblind viewers and somehow managed to make the Jacksonville Jaguars look even worse.
So, of course, the NFL and Nike not only brought it back, but they also doubled down on it, putting every team into supercharged colorful versions of their regular jerseys and making every Thursday night game a Color Rush contest.
That includes the Packers, which got me all concerned that Green Bay's perfect, classic look might be transformed into some godforsaken all-gold look that, while somewhat historically founded, would look like a bunch of wild mustard bottles took the field.
Well, yesterday, the NFL released the Color Rush looks for all 32 teams and ... phew.
⚪️ 🔥
📸: https://t.co/if8eEbyuyD#ColorRush #TNF pic.twitter.com/sRanV2p0If — Green Bay Packers (@packers) September 13, 2016
That's not a bad look at all! Going all white would seem to run against the premise of something called "Color Rush" (all green might have been the best path to take), but it's a clean look that's nice on the eyes and still appears like the Packers. And there's history being made: According to SportsLogos.net, this marks the first time the Packers will have worn white pants since 1958.
The Packers will bust out their Color Rush look against the Chicago Bears on Thursday, Oct. 20. Meanwhile, here's what the Bears will look like:
Loving the blue on blue for #ColorRush @usnikefootball pic.twitter.com/0rHR5ntFGD — Kyle (@Ky1eLong) September 13, 2016
Oh, that's not too bad either! You know, maybe I've been too cynical about this whole Color Rush thing. After all, according to the NFL, all of the proceeds made from Color Rush sales will go toward charity. That's a good thing! Maybe Color Rush isn't so bad after ...
Powerful. Enduring. Energizing. #ActionGreenhttps://t.co/4pBhAFYmib pic.twitter.com/FdjJw1YNsA — Seattle Seahawks (@Seahawks) September 13, 2016
(PHOTO: NFL Facebook)
I retract my previous statement. Burn it all like these just burned my poor, innocent retinas.
As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.
When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.