By Lori Fredrich Senior Food Writer, Dining Editor Published Feb 04, 2025 at 1:01 PM

According to national statistics, over 40% of the population eats pizza at least once a week, with over three billion pizzas sold each year. Right here in Wisconsin, we consume more frozen pizzas per capita than any other state in the union.

With that in mind, it couldn't be more fitting that The Betty Brinn Children’s Museum, 929 E. Wisconsin Ave., in collaboration with exhibit sponsor Palermo’s Pizza, is preparing to unveil the newly renovated Palermo’s Pizza Factory & Café, a hands-on exhibit highlighting the art and science of pizza making. 

The engaging, play-based learning experience not only invites children to explore the world of one of the nation’s favorite foods, it incorporates educational activities promoting math, literacy and career exploration that celebrate the rich tradition of pizza-making.

Hands-on pizza making is part of the fun (Photo: Betty Brinn Children's Museum)
Hands-on pizza making is part of the fun (Photo: Betty Brinn Children's Museum)
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Get a first peek

The exhibit will kick off on Friday, Feb. 7 at 1:15 p.m. with a ribbon-cutting ceremony featuring remarks from Betty Brinn Children’s Museum’s CEO Tina Quealy and Palermo’s Pizza CEO Giocomo Fallucca. 

Families who purchase admission and attend the ribbon-cutting will be among the first to explore the new exhibit following the ceremony from 1:30 to 3 p.m. 

That's not all. On Sunday, Feb. 9 the Museum will celebrate National Pizza Day by offering a coupon good for a free Palermo’s Pizza to every family who visits the Museum on that day. 

Parking for attendees is available at Museum Center Park Structure located at 910 E. Michigan St.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.