By Steve Kabelowsky Contributing Columnist Published May 30, 2013 at 3:09 PM Photography:

Too often, through tabloids at the supermarket or on entertainment magazine shows, we get a glimpse of celebrities of what they are truly like. The super-meltdown of Amanda Bynes is a perfect example.

But every once in a while, we see something or catch wind of something where someone uses celebrity to do some good for other people. They don’t do it for fanfare, or the recognition … they have just figured it out that they can use their celebrity for a higher purpose.

At a recent convention, and anyone associated with the Star Trek universe gets to go to a lot of them, people get the chance to get close and interact with the people they revere for their work. Actors take the audience on a journey. They play characters put into situations. We, as a viewer, empathize with these characters through the power of the actor’s performance.

When asked what he’s most proud of, away from acting, this is what Patrick Stewart shared. The actor known for his work in a captain’s chair of the Enterprise, to voice acting on "American Dad," to his Shakespearean work in the theater and as Professor Xavier on the "X-men," talks about the work he does in the name of his mother and his father.

His emotion abounds for the work he does against domestic violence and working with groups helping people with PTSD.

It is refreshing to see someone live up to how you wish they would be if you ever met them in person.

SUMMER CONCERTS: Morning programs have used Friday summer concerts as a great way to get music artists onto their shows. ABC’s "Good Morning America" and NBC’s "Today" show has been doing it for years.

Fox News Channel’s "FOX & Friends All-American Summer Concert Series" presents country band Lonestar on Friday at 7 a.m. Best known for hits like "Amazed" and "I’m Already There," the band will discuss their twenty-year anniversary and will perform some of their greatest songs.

LIFE STAGE: Not sure what it means, but in an advertised post on Facebook, Metamucil shared this with me today in my feed: "Not all fiber supplements are created equal … we're ok being the superhero of the group."

In digital media, it is always good to get something out there to create a buzz. It gets people to talk about your product. Kudos.

But this is such a softball, pitched in my sweet spot … it takes no effort for a string of one-liners to knock it out of the ballpark. Too easy.

DIGITAL PROMOTION: Annie B. and The Vagabond Company have gone to YouTube to release a song and video ahead of the band’s next album. The move by Wisconsin’s Annette Bzdawka and her bandmates isn’t anything that hasn’t happened before.

Musical artists with tours, on reality competitions and playing gigs large and small have used viral video and social media sites to drum up buzz.

For being out here less than a month, the video for "Julie" has had more than 122,000 views and climbing. You can see the video here.

Steve Kabelowsky Contributing Columnist

Media is bombarding us everywhere.

Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.

The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.