By Molly Snyder Senior Writer Published Feb 18, 2012 at 9:50 AM

According to a reliable source, Frank Pecoraro – the East Side's "Pepperoni Cannoli" guy – has passed away.

A Facebook post revealed that a visitation will be at St. Rita's church, 1601 N. Cass Street, on Tuesday, Feb. 21 at 4 p.m.

In 2009, Pecoraro won the "best street food" in's Best Dining contest.

The iconic, sometimes surly, former-butcher-turned-cooler-toting-senior sold pepperonis and cannolis to late-night drinkers. He was a Brady Street fixture and he will be missed.

Frank’s family includes his wife, Rosaria; children, Rosalia (Franco) Barbara and Salvatore Pecoraro; three grandchildren; one great-grandson; and many other relatives and friends.

For me, there never was an East Side drinking scene without Frank. I think I only bought a pepperoni from him twice, but seeing him always gave me a "God, I love this city" moment.

Do you have a Frank story? Feel free to share it via the Talkback feature. And say it with me: "Pepperoni! Cannoli!"


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.