By Jeff Sherman Staff Writer Published Aug 08, 2006 at 12:07 PM
The Pfister, 424 E. Wisconsin Ave., is getting several upgrades including a new spa and restaurant called The Mason Street Grill.

The Mason Street Grill, being teased with new signage on the corner of Mason and Jefferson Streets, will be a new concept for the hotel, which recently closed its Celia restaurant.

To promote the spa, the hotel has placed four mannequins clad in “spa gear” along its Jefferson Street side, just north of the Café. The mannequins are peering into the future spa. 

According to the hotel’s Web site “When complete, the Spa will feature over 10,000 square feet of exquisite space.  We will feature Spa Suites, Full Service Salon, and Fitness Studio with Personal training.  The Spa will be a main attraction for both hotel guests and the local community, and embrace the legendary hospitality of the Pfister Hotel.”

A representative of the hotel also says it will be an “all private suite spa.” Stay tuned to for more details. 
Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.