By Jeff Sherman Staff Writer Published Sep 13, 2017 at 6:18 PM Photography: David Bernacchi

Not enough people are into this playoff push from our Milwaukee Brewers. That’s my non-scientific observation, at least.

This is your call to action.

Theories abound, of course, but get over yourself and be a damn fan. Some people have told me that they "don’t want to be heartbroken again" if the Brewers don’t make the playoffs. Come on. Life’s short; when opportunity knocks, you gotta seize it. Your heart can handle it.

The Brewers have made the postseason a total of four – count them: four – times in the history of their existence. So, this is precious and it doesn’t happen often. Heck, it might be years before it happens again. It may never happen again. You just never know.

Bottom line: When your team has a chance – as the Brewers truly do – embrace it, own it and be all in.

I never take for granted Marquette's postseason runs and the Bucks' playoff appearances. And while you might think the Packers win it all every year, they don’t. Even the Packers' recent success shouldn’t be taken for granted.

Only two things really and truly energize a community: sports and music. Winning matters and Milwaukee needs more wins. The Brewers can do this, and I believe that it’s our civic responsibility to dive in and support them.

Baseball in September and October can be magical. Sure, baseball is slow and can be boring. But now the games move quicker, every pitch counts and each crack of the bat matters more.

Passionate fan or not, I’m calling on you to jump on this Brewers (shuttle) bus. Your team – no matter which team you love the most – doesn’t make the playoffs or win a championship often. So, when there’s a chance, you gotta go all in: watch the games, talk about the team, go to the games, post on social and be a fan. This is our crew, Milwaukee!

Go Brewers!

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.