By Jeff Sherman Staff Writer Published Dec 04, 2006 at 9:13 AM
Milwaukee singer/songwriter Willy Porter is featured in a new television spot for Madison-based Goodwill Industries of South Central Wisconsin, Inc. 

Porter, who gained much of his early popularity playing gigs in Madison, recorded a new song, “The Give Song,” and performed in a music video-like television spot for the organization. 

Goodwill Industries of South Central Wisconsin, Inc. explains the relationship on its Web site, “When you give to Goodwill of South Central Wisconsin, good things can happen for people with disadvantages in your very own community. That’s the message behind “The Give Song” -- our exciting new fundraising campaign featuring national recording artist Willy Porter. See the TV commercial, learn our mission in the lyrics, and discover new reasons to give.” 

In his regular e-newsletter Porter says, “It is a great organization of talented and self-less folks committed to the betterment of our communities.” 

Goodwill Industries of South Central Wisconsin, Inc. opened in Madison in 1962.

Porter is currently on the Holiday Train tour in Canada.  He comes back home in January for a benefit concert for the Wisconsin for Advocates of Ozaukee, a regional women's crisis center.  Tickets for the Jan. 6 show at the Cedarburg Cultural Center are available at (262) 284-3577. 
Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.