"Bar Month" at OnMilwaukee is brought to you by Miller Brewing Company, calling Milwaukee home since 1855. For the entire month of March, we're serving up fun articles on bars, clubs and beverages – including guides, the latest trends, bar reviews, the results of our Best of Bars poll and more. Grab a designated driver and dive in!
With so many people losing their minds over LaCroix and other flavored-and-carbonated-water beverages these days, it’s no surprise to see an increase in hard seltzers available. National brands like White Claw and Truly Spiked & Sparkling came on the scene a few years ago, and recently, Milwaukee’s own hard seltzer, Press, joined the hard seltzer / healthy cocktail movement.
Created by Amy Walberg, PRESS is available in four flavors: pomegranate ginger, grapefruit cardamom, blackberry hibiscus and lime lemongrass. One can is gluten-free, 100 calories and 6 grams of carbohydrates. A Miller Lite, in comparison, has 96 calories and 3.2 carbs.
However, comparing lite beer to hard seltzer is really the proverbial "apples and oranges." The two, obviously, taste nothing alike and yet both are refreshing and light in their own way.
"I think it’s important to have options other than beer, wine and spirits," says Walberg. "It’s the perfect beverage to celebrate the moment while still being in the moment."
Walberg, who grew up in Minnesota, attended the University of Wisconsin-Madison and today lives in Fox Point. She is a strong supporter of environmental health and a portion of sales go toward the ERM Foundation.
Recently, I sampled a pomegranate ginger and found it fizzy, but slightly less carbonated than other seltzers, and very natural in flavor. I could taste the ginger and pomegranate but it’s not overpowering in the least.
Mostly, I couldn’t believe I was drinking an alcoholic beverage, which can be dangerous for some who might over-consume based on its easy-to-swallow-ness.
Also, I like the taste of booze – whiskey and vodka in particular – so most of the time, I’ll stick with "soft" seltzers when consuming non-alcoholic beverages and harder booze when cocktailing.
That said, with summer in the near future, ready-to-pour and ready-to-drink alcoholic beverages are ideal for beach days, tailgating, picnics and outdoor concerts. Plus, this one is Milwaukee made, which is always a selling point for me.
"This a a rather new beverage category, many people aren’t familiar with alcohol seltzers yet, but they will be," says Walberg.
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.