All of us that seemingly have a soul, also have heart strings that easily can be pulled. The bottom line here is that 425 pet adoptions are directly tied to this event, with the possibility of inspiring thousands of others.
Among key viewers, there was only one program that performed as well as the Super Bowl did in the ratings on Sunday. Animal Planet’s "Puppy Bowl XI" had 10.4 million viewers across broadcast and online audiences.
That’s a lot of people watching adorable puppies play with toys while on a fake football field. Excluding the sports category among all programs aired that day, the puppy event was viewed in 1.6 million households, had a million watching among adults 25 to 54 and 659,000 among women in that same age group.
Animal planet itself was No. 2 on the day in all broadcast television, behind only NBC between 2 and 4 p.m. in the afternoon before the kickoff between the Seattle Seahawks and New England Patriots.
The animal event has been around for more than a decade. The 12-hour marathon featured "linebarkers" and "wide retrievers" on GEICO Stadium. Team Ruff beat Team Fluff for the ultimate title, and Katty Furry headlined the Bissell Kitty Half-Time Show.
I don’t make this stuff up.
Proving the star power of the Animal Planet’s most-watched event of the year, Drew Carey, Rob Thomas, Johnny Weir, Sophia Bush, Jim Norton, Billy Eichner and Patton Oswalt were on hand for all the fur-flying shenanigans.
MILWAUKEE ON THE AIR: The DIY network is re-airing episodes of "Made in Milwaukee" which featured the talents of Jeremy Shamrowicz and the crew at Flux Design. The program is set for 6:30 a.m. on Feb. 11, 18 and 25, as well as March 4, 11, 18 and 25.
FAKE NEWS: Unlike Comedy Central’s fake reporting on real topics on "The Daily Show," a program on Adult Swim on the Cartoon Network "News Readers" has fake reporting on fake stories.
The show’s Season 2 finale will air at 11 p.m. on Feb. 13. Actor Alan Tudyk plays the show host, with reporters covering "The Creepiest Man Alive" and "Bomb Sniffing Dogs."
RED CARPET: Pop, the fan-fueled entertainment television destination that used to be the TV Guide Channel will partner with "Entertainment Tonight" for ive red carpet shows at the 57th Annual Grammy Awards and at the Oscars. Hosted by Nancy O’Dell and Kevin Frazier of "Entertainment Tonight," the live red carpet shows airing on Pop will provide viewers with a first look at the celebrity arrivals, fashions and antics. The first will be at 4 p.m. Sunday at the Grammys and then in two weeks with the 4 p.m. broadcast at the Oscars. Viewers can use social media and ask celebrities questions that will be used during the events.
"The Grammy Awards and the Oscars are the two must-see award shows of the year, and the red carpets that precede them are appointment viewing for pop culture fans," said Paul Adler, Senior Vice President of Programming, Pop. "We are thrilled to partner with ‘Entertainment Tonight’ – one of the premiere entertainment programs in the world – to produce these marquee live events."
Pop will also feature the award programs on "Popsugar Now" that airs at 5 p.m. weeknights.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.