By Jeff Sherman Staff Writer Published Jul 10, 2006 at 2:31 PM
If you've listened to WLUM-FM 102.1 today, you've noticed a change. The station is playing 2- to 5-second tidbits of songs back-to-back-to-back for extended periods of time. Within the music blocks an announcer reads "Quick 102, the revolutionary radio station for your lifestyle and just your favorite parts of your favorite songs." Other announcrements contrast the station with "The Hog" and mention the number of "songs" played per hour.

The music mix is only a bit different than the station's typical alternative mix. The Web site for the station also is under construction.

Stay tuned, if you can handle it.

Update:  (posted Tuesday at 5 p.m.) 

The “switch” is here and FM 102.1 is now calling itself Independent. Alternative. Radio.  An “All Things Alternative Weekend” starts Friday at 5 p.m. 
Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.