There was a lot going on in May, and media outlets were happy because that’s when the ratings counted toward the bottom line. Local and cable television outlets were in full sweeps mode, airing the best of news and entertainment programs that were available.
Radio stations were measured, too, letting personal people meters tell the story of which stations had the greater amount of listeners.
As I have to say each time I run the numbers made available from Tom Taylor’s Now newsletter, not every station in Milwaukee is on the list. Only the ones that pay Nielsen get measured among their direct competitors.
The boys of summer returning from spring practice – with Hank the dog in tow – and Brewers game broadcasts helped launch WTMJ-AM 620 as the big winner with a 9.4 rating. Next came country station WMIL-FM with a 9.0, and it dropped from there with oldies station WRIT-AM with a 6.5 and 99.1 WMYX-FM a 5.6.
Here are the rest of the ratings for May:
WISCONSIN MINING: "Fault Lines" correspondent Josh Rushing travels to the farthest reaches of northern Wisconsin, for Al Jazeera America.
In February 2013, the Wisconsin state senate passed a bill that changed the rules on iron mining, allowing West Virginia-based Gogebic Taconite to dig a $1.5 billion mine in Iron County. Now residents are locked in a stand off.
The program producers, Milwaukee-based 371 Productions, interviewed politicians, members of the Bad River Chippewa tribe and advocates that said the project would bring 700 needed jobs to the region. "Fault Lines" airs at 6 p.m. on Saturday.
BUSINESS TALK: Fox Business Network’s Liz Claman will interview International Monetary Fund (IMF) managing director Christine Lagarde live from Washington, D.C., on Monday. Claman will speak with Lagarde about the state of the global economy and solutions for recovery. The interview will air at 9:30 a.m. and 2 p.m.
MAKING THE ROUNDS: Hillary Clinton has been making the rounds on talk shows and news programs, promoting her new book. The former senator, secretary of state and first lady may also be making the rounds as a precursor for a run in 2016.
On Tuesday, Fox News Channel’s Bret Baier and Greta Van Susteren will interview Hillary Clinton at 5:45 p.m.
SING: "American Idol" will be hosting live auditions next week, starting on June 18 in Minneapolis. Men and women who are 16 to 28 as of June 1, and who can work in the U.S., are eligible for the tryouts to earn a spot on the next season of the show.
The Wednesday auditions will be conducted at Mariucci Arena on the University of Minnesota campus. Go to "American Idol" online for more information.
DIGITAL WORLD: Former Food Network host Paula Deen will launch a new subscription-based digital network in September.
"Guess who’s going digital, y’all! I’m so excited about my new online network and can’t wait to show everyone what we’ve been working on," Deen said in a statement.
"We’re going to have so much fun being together and cooking up some wonderful new and classic dishes. Y’all can get my recipes, tips and cooking anytime you want – this is for you. I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!"
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.