My morning commute involves no highway miles, so I don't get to see the outdoor creative advertisting that lines the Interstate system on a regular basis. I do, of course, see plenty of transit shelters and smaller, poster-sized ads as I drive to work along city streets.
Today, though, I came into Downtown from Brookfield and saw for the first time the freeway "vine billboard" that many are talking about. The board is owned by Clear Channel Outdoor.
My sister mentioned it to me last week, so I did some research on the billboard that's seemingly "growing" on its location perched along eastbound Interstate 94 near Miller Park.
It seems, according to several advertising blogs and a mini Web site for the company, that the billboard, which the company calls an "outdoor spectacular," will eventually include tomatoes that are 5 feet tall and 13 feet in diameter; 140 feet of tomato vines; leaves that are 8 feet tall and 4 feet wide; and cans that are 16 feet tall by 12 feet wide.
The company that has purchased this creative outdoor advertising space? Red Gold (which recently was in area grocery stores giving away re-usable shopping bags, too).
Red Gold debuted the concept on a similar 3-D board near Downtown Columbus. Click here for details.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
