The red glow from Milwaukee's Rock Bottom Brewery is a fixture and a bit of an icon Downtown. The Colorado-based restaurant and brew pub has made itself one of Milwaukee's most popular Downtown dining and drinking destinations with its Riverwalk spot, patio and ever-glowing and classic signage.
But, the prime time sign has had a tough winter. On and off throughout the last few months, the signature sign has been dark for nearly three weeks.
Don't fear, though. This Downtown glow should be back soon.
"They (the letters) were taken out by falling ice and cost a small fortune to replace, which should take a few more weeks," General Manager Ryan Hartman said in an e-mail.
And, hopefully, the coming soon spring will keep the ice away until next winter. Before we know it, we'll once again be drinking and eating under the glow of the Rock Bottom sign.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.